This pdf accompanies the webinar of the same name and includes templates and approaches for ensuring your communication to the different stakeholders in your business is optimised to support the smooth running of your business.

Core Emotional Concerns are the key to feeling fulfilled and impact every human being.  As a result they play a big role in every aspect of our business (and lives).  In this download Cathy MacDonald covers the 5 core emotional concerns with examples of how they relate to a personal training business.

Cathy discusses negotiation styles and their use.

Cathy highlights the importance of panning your question if you want a useful answer.

Cathy discusses the role of cognitive bias in communication.

Cathy MacDonald on why those annoying variances in language may be here to stay.

Cathy MacDonald discusses the power of words.

Cathy MacDonald provides insight into lies and how to address them.

Cathy MacDonald provides insight into how to manage difficult conversations.

Cathy MacDonald explores different listening styles and their impact on communication.