Lift the Bar (LTB) Privacy and Cookies Notice

Privacy Notice

Lift the Bar is an education company for personal trainers. We provide support and education in a variety of formats and want to ensure you are aware of the information we collect and hold about you.

In addition we provide a service under the name of Session:X which is available to LTB members and their clients’ containing videos of sessions that support clients between their personal training sessions.

What information do we hold about you?

  • The contact information you provide to us when you sign up as a member, enter a competition, subscribe to our newsletter, purchase a product, enquire about our services or register on Session:X.
  • Usage information in respect of any of the products and services we provide. including but not limited to course completion, webinar views, downloads and Facebook group interaction.
  • Information we collect via cookies and related technology.
  • IP address, identification number, online identifier, browser information, location data and other similar identifying information required for your devices to communicate with websites and applications on the internet.

Call/communication monitoring

We may also monitor, record, store and use communications we have with you to improve the quality of our products and customer service, to confirm any instructions you give us, for training and operational compliance purposes and / or to provide you with support.


How may we use your information?

As an LTB member

We process your information under the legal basis of legitimate interests. These interests include some or all of the following:

*to provide the best service we can: to provide you with content, products, services, tailored and personalised recommendations, general account management and the management of our products and services including access to the members site, posting the member magazine, highlighting resources that are new or may be of interest, checking in on members and requesting feedback.

*to understand how people use the resources provided, to allow us to enhance, modify, personalise or otherwise improve our services and communications for the benefit of our customers.

*to determine the effectiveness of advertising and marketing campaigns

* to notify members of future offers and related products from ourselves and selected trusted partners.

Whenever we process data for these purposes we will ensure that we always consider your personal data rights, hold them in the highest regard and take them into account in our decision making.


As a store customer

We need your information in order to fulfil the contract for the provision of the product or service you have purchased. Your data may be shared externally for the purpose of providing your purchase, where this is done, we will ensure your data is appropriately protected by the service provider.


In addition to using your information for such necessary purposes, we may also use your information to improve our products, services and customer experiences, in the following ways:

  • To monitor, improve and protect our content, products and services, work with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
  • For market research.
  • To send you communications about our products and services from selected trusted partners that we think may be of interest.


As a Session:X user

We process your information under the legal basis of legitimate interests. These interests include some or all of the following:

*to provide the best service we can

*to understand how people use the resources provided, to allow us to enhance, modify, personalise or otherwise improve our services and communications for the benefit of our customers.

*to communicate with all users to notify them of new resources, changes to the service and system related issues or changes.

*to communicate with users about their account.


As a Newsletter Subscriber

We process your information under the legal basis of legitimate interests.  These interests include some or all of the following:

*to provide you with a useful and informative newsletter

*to review usage, open rates and other metrics that allow us to improve the service

*to communicate with all users to notify them of new resources, changes to the service and any other necessary administrative communications.


As a Competition Entrant

We process your information under the legal basis of legitimate interests.  These interests include some or all of the following:

*to process the competition, confirm eligibility and notify the winner(S) of their prize


How may we share your information?

We may share your information externally in order to provide you with the service you are entitled to, including but not limited to, sending you the member magazine and any products you purchase and ensuring the members site is functioning appropriately.

We may share your information externally as a result of system related interactions, including, but not limited to, technical support with individuals supporting the platforms and software used in our service.

We may also share your information with tutors of courses you have undertaken on the site.

We may use and share your information with third parties to enable us to comply with any legal or regulatory requirements; to protect or enforce our rights or the rights of any third party such as by analysing activity on our network to help block unauthorised or illegitimate content, publication of, or access to it; and for the purpose of safeguarding an individual’s vital interests, national security, responding to statutory obligations or requests from the courts and enforcement authorities.

If you are a competition winner we may share your surname and country of residence with anyone who requests winner details following the end of the competition unless you have notified us of an objection.  Please see the individual competition terms and conditions for more information.

In all cases we will ensure we have reviewed the companies we use and their commitment to data protection and have appropriate safeguards in place, we will also minimise the information shared as much as possible.


Keeping your data up to date

You may notify us of any updates, amendments and corrections to your information, or restrict or delete your data (where applicable), via the update details form linked to the footer of the members site or by contacting Claire Winter on

Please note that we may need certain information to enable us to provide you with the products, goods and services you ask for, so changes you make to your data or restrictions you ask us to make on how we use your data may affect what services we can provide. If you have any questions on what may be impacted please contact Claire on

How long we keep your information

We retain your information for up to 6 years following the end of your membership with us or your purchase. When deciding what to retain, we take into account what information we need to best provide you with products, goods and services, manage your relationship with us, meet our statutory obligations and meet our customers’ and previous customers reasonable expectations.


If you wish to make a complaint about how we use your information, please contact Claire Winter using and we will do our best to help. If you are still unhappy, you can contact the Information Commissioner’s Office via their website.

Contacting LTB

Any queries or comments about this privacy and cookies notice, for requests of copies of the information we hold about you, or if you wish to have a copy of your information, restrict or erase your records, please email Claire Winter using



When you create or log in to an online account you agree to our privacy and cookies notice. Otherwise, by continuing to use our websites, content, products or services, you agree to the use of cookies as described in this notice.

You should be aware that when you access or use our content, products and services, we may collect information from the devices you use to receive LTB content, products and services by using ‘cookies’. We also collect such information from third party websites, mobile sites and from apps where we show our own adverts, using cookies and related ad technology.

If you’d like to learn how to manage these cookies and choose whether or not to receive information of different types, please see the section “Controlling My Cookies” below.

What are cookies and how do they work?

Cookies are small bits of text that are downloaded to the devices you use to receive LTB content, products and services and access online information. Your browser makes these cookies available every time you visit the website again, so it can recognise you and can then tailor what you see on your device.

What do you use cookies for?

Cookies are an important part of the internet. They make using devices and accessing online information much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups. We do not sell personal data collected from cookies to any other organisations.

Cookies that are needed to provide the content, product or service you have asked for

Some cookies are essential to help your devices download or stream the information, or so you can move around websites and use their features. Without these cookies, content, products or services you’ve asked for can’t be provided.

Here are some examples of essential cookies:

  • Positioning information on a smartphone screen, tablet device or other screen so that you can see the website and use its functionality.
  • When you add something to the online shopping basket, cookies make sure it’s still there when you get to the checkout.
  • Some are session cookies which make it possible to navigate through the website smoothly.
  • Keeping you logged in during your visit or enabling you to stream content; without cookies you might have to log in on every website you visit or repeatedly adjust your volume and viewing settings.

Improving your browsing experience

Cookies allow the application or website to remember choices you make, such as your language or region and they provide improved features.

Here are a few examples of just some of the ways that cookies are used to improve your experience on our applications and websites:

  • Remembering your preferences and settings, including marketing preferences, such as choosing whether you wish to receive marketing information.
  • Remembering if you’ve filled in a survey, so you’re not asked to do it again.
  • Remembering if you’ve been to the application or website before.
  • Restricting the number of times you’re shown a particular advertisement. This is sometimes called ‘frequency capping’.
  • Showing you information that’s relevant to content, products or services that you receive.
  • Giving you access to content provided by social-media sites like Facebook or Twitter.
  • Showing ‘related article’ links that are relevant to the information you’re looking at.
  • Remembering an application or website you’ve entered, such as weather forecasts.


We like to keep track of what websites, information and links are popular and which ones don’t get used so much, to help us keep our information relevant and up to date. It’s also very useful to be able to identify trends of how people navigate (find their way through) our information and when and where ‘error messages’ may originate.

This group of cookies, often called ‘analytics cookies’ are used to gather this information. The information collected is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies are used to improve how an application, a website and its pages work.

Our applications, web locations, websites and communications you get from us contain small invisible images known as ‘web beacons’ or ‘ pixels’. These are used to manage the interaction between you and the online information or email and allows us to assess the effectiveness of the communication.

Affiliate cookies

We use ‘affiliate’ cookies. Some of our web based information will contain promotional links to other companies’ sites. If you follow one of these links and then register with or buy something from that other site, a cookie is used to tell the other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. For more information, see the Internet Advertising Bureau’s guide about how affiliate marketing works.

Controlling my cookies

How can I see and manage my cookies in my browser?

Virtually all modern browsers allow you to see what cookies you’ve got, and to clear them individually or clear all of them. To find out how to do this, go to, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

How can I choose not to receive Online Behavioural Advertising and other tracking cookies?

In addition to the controls available on your computer, there are other ways of choosing not to receive Online Behavioural Advertising and other tracking cookies.

Please note that most of these choices work by setting a cookie that overrides the behavioural advertising cookie. If you clear all your cookies, you will also clear these opt-out cookies, therefore changing your preferences. In this instance you would need to choose again.

Organisations which provide more information on Online Behavioural Advertising

Evidon are a provider of privacy solutions.

Internet Advertising Bureau (IAB) “Your Online Choices” page. This allows you to choose not to receive behavioural advertising from each of the advertising networks represented by the IAB.

Network Advertising Initiative (NAI) opt out page. This allows you to choose not to receive behavioural advertising from each of the ad networks represented by the NAI.

Digital Advertising Alliance’s self-regulatory program for online behavioural advertising choices page.

Changes to this notice

We will occasionally update our privacy and cookies notice. We will post a notice of any material changes on our website prior to implementing the changes, and, where appropriate, notify you using any of the contact details we hold for you for this purpose. This may include phone, SMS, e-mail, post or interactive social media. We encourage you to periodically review our notice to be informed of how we use your information.

This privacy and cookies notice was last updated February 2021